Events & Appearances

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* Roger Smith Cookbook ConferencRoger Smith Cookbook Conferenc

Time: 1:30 am

I'll be a panelist foro this seminar on Blogging & Cookbooks As traditional media morphs online and digital content channels take on even greater importance, bloggers are becoming the new media outlets. Gatekeepers to a larger online community, tastemakers for what’s hot in food, and evangelists for trends, products, and more, food bloggers have firmly positioned themselves at the center of the cooking community. Many publishers have begun exploring what it means to work with bloggers, but how does this fit into a larger social media strategy, and how do publishers build real, meaningful relationships with bloggers who perhaps don’t always want to be pitched on the latest product? We’ll bring together a spirited panel of bloggers (and blog community organizers) who will share their insights on how they’ve worked with publishers and brands in the past, and what we can all do to improve relationships, provide value, and drive engagement both around our books and the bloggers we work with.
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Category Key
 Book Signing
 Cooking Class
 General
 Online Event
 Personal Appearance
 TV/Radio

Calendar developed and supported by Kieran O'Shea